Company Launch Press Release Sample

When it comes to your press release, specificity is your best friend. They will get in touch if they want more information. b) Press Releases. Creating Shared Value remains the fundamental guiding principle for how Nestlé does business. The average press release consists of 500 words or less. CARNIVAL MASTERCARD Reward yourself faster! Earn "FunPoints" with no annual fee. Read stories, breaking news and corporate announcements from Verizon. technology infrastructure, business support, and professional services, leaving companies free to. 2 trillion in client assets, today announced the. Press Releases The Best Way to Advertise The best way to get your business known and have visibility on the Internet is by using a press release. Washington, D. So many releases use vague (or made up) terms, fail to identify what the partnership does or worse, leave out the benefits to the industry or consumer. TARGETED Copywriting. We are pleased to announce to the friends and supporters of Main Street Movie Company the release of the Kansas soundtrack. City Tavern introduces new menu Incorporates mix of steaks and chops with trademark seafood. In fact, it's really your best tool for reaching potential customers. Below you'll find directions on how to write an 'Event Press Releases'. , April 7, 2015 /PRNewswire/ -- Lexmark International, Inc. Be sure to include what is exciting and different about your company and a brief biographical sketch about the owner background and business specialties. "I'm not big on launch parties…Yes, they're easy to put on, but if it's not exciting, it doesn't matter… The only reason to throw a launch party, and the only way it will work, is if you can turn it into a quasi-news event". Apparel & Fashion Press Releases and News Topshop has announced launch of its first ever pop-up Secret Store concept space in both the Oxford Circus and New York. Use a new business press release sample to help write your own press release. x series of Joomla which addresses one security vulnerability and contains over 30 bug fixes and improvements. Your press release writing is not complete without adding a boilerplate. The final sample of the survey was composed of 738 HR professionals who are employed at organizations with a staff size of 500 or more employees. Press Release Template (Word): Take the hassle out of writing and formatting press releases with six different templates. CULVER CITY, CA -- October 2, 2019 – Sony Pictures Entertainment (SPE) today announced that Spring Aspers has been promoted to President, Sony Pictures Motion Picture Group, Music overseeing all music-related aspects of the motion picture group’s labels including creative, licensing & publishing, production, and promotion. Press Release | 24 Oct 2019 Mediahouse. Here's how to write one, along with a press release template you can use. CINCINNATI--(BUSINESS WIRE)--Oral-B, the innovation leader in oral care and number one dentist-recommended brand worldwide, has once again brought at-home oral care to new heights with the launch of GENIUS X, first unveiled at CES earlier this year. Most journalists are very busy; they may dig deeper into the story if it doesn't sound credible, but they generally won't have time to do extensive research into your company's big announcement. Make sure the departments understand their responsibilities for launch tasks. Sample Pitch Letter #1. Writing and distributing your app press release is a step you don’t want to skip. True Salt Company Introduces Environmentally Friendly Packaging Oct 02. P&G is the world's largest and most profitable consumer products company, News Releases: 2018. Visitors to the new website will also be able to keep up with the company’s latest deals, other news developments and. Bank of America press releases, searchable by category and year. If you've never written a press release before, finding a press release template is a great place to start. Here are some of the main reasons press releases have become so important: Announcing a new product or. 15, 2018 (GLOBE NEWSWIRE) -- Today, McDonald's (NYSE:MCD) announced an expanded commitment to families, supporting the company's long-term global growth plan by leveraging its reach to impact children's meals, access to reading, and keeping families together through Ronald. Contrary to popular belief, writing press releases isn’t all that hard. Here's a press release announcing the winners for the 14th annual Stevie Awards for Women in Business. Press Release -- Combines Deep Behavioral Attributes with SSI’s Vast Political Polling Experience -- To better target respondents for political polls, SSI today announced the launch of a new online voter panel that provides political researchers broad access to the attitudes, beliefs and opinions of American voters. doc) and Excel (. Business Chat is a powerful new way for organizations to connect with customers directly from within Messages. Summarise the essence of your story in the first paragraph using these five Ws. In addition to the company's Coca-Cola brands, our portfolio includes some of the world's most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and. Press Release #3. A press release is similar to a news article, but it is not written by journalists. Product launch Use this template to. A book press release is an important part of your book marketing effort, you know it, I know it, the guy next door knows it. Jan 30, 2018, 07:00 ET. You need to keep the product development team on track through all phases of the launch process. Click the icon to see the sample press release. You should maintain an objective tone and avoid hype. Press release template word - guidelines on putting together a press release including a press release template in word. xls) format. From this page, you can access news releases on the topics that interest you. Learn More. Chao Announces Further Decreases in Roadway Fatalities. Don't forget to plan your event so the press can make their news time deadlines. PRESS RELEASE: TechSpace Announces New Office Space Facility in San Francisco, California. Press release definition: A press release is a written statement about a matter of public interest which is given | Meaning, pronunciation, translations and examples. Launch your site (or newly re-designed site) with a "BANG!" by first sending out a press release to your industry’s media via personalized email and across the internet news channels (Google News, Yahoo News, etc. Our Solution. Knowing how to write a press release is a handy skill. Sample Press Releases. Food Dive: Ingredients Weekly view sample;. First, be sure you have a good reason for. DEPARTMENT OF DEFENSE. Here is a free sample press release template which you can use to announce the launch of a new book. The ebook will provide creative replacements to the traditional press release. Press Release - New Company Announcement. Express-Press-Release. The template below will show you how to set out a release, and contains tips on the common conventions to follow. We are pleased to announce the launch of our brand new website! After two months of hard work and dedication, we are delighted to officially announce the launch on July 2, 2013. By continuing to browse this site you are agreeing to accept our use of cookies. It should make your customers thrilled to try out your new product or features. We have collected 12 of the best Kickstarter press releases as valuable examples. Paid Press Release Distribution Network to get your news into Google News with premium distribution to over 250+ websites. Loblaw's purpose – Live Life Well – supports the needs and well-being of Canadians who make one billion visits each year to the company’s. According to Pew Research, in the last decade the number of digital-focused journalists have nearly doubled. These are abbreviations which signify the conclusion of the press release. Those that say the press release is dead clearly are doing it wrong. Accessibility Resource Center. Follow the latest updates and discover new information about the hotel industry at Marriott News Center. Be as specific as possible. These days, the medium that. NEW YORK (AP) — In a story Oct. Read recent corporate press releases distributed by Caterpillar Inc. It is very well done. Sample announcement letters with must-know tips, easy steps, sample phrases and sentences. Some links in press announcements may no longer be active. Some employees just want the specifics. The press release should be written as you want it to appear in a news story. Release Notes provide a summary of all new features, resolved issues, and known issues in the latest versions of AWS products and services. WAUKEGAN, IL –The U. As more people shift away from traditional news, outlets are heavily investing in digital media. A press release is traditionally composed of nine structural elements. It's totally free. By providing them with more information by means of your press packet, you’re giving yourself a better chance that your product is the one they’ll want to cover. The average reporter or editor gets more press releases than he or she could possibly use. Create a fun atmosphere. Firstly, what is a press release? Also called a news release or. These 12 companies collectively raised over 70 million dollars. 2 trillion in client assets, today announced the. Press releases are not features. If you scroll down the page you'll see the big yellow "Download Now" button. Two years after the launch of Strategy NUMBER ONE > NEXT. If you agree to the embargo, please let me know and I can send over a media kit that includes the full press release, multimedia, and investor quotes. Then, use the rest of the press release to share details, compelling tidbits, and quotes from the event directors, past event-goers, or other press sources. H&M CELEBRATES LAUNCH OF STUDIO AW19 COLLECTION WITH AN EVENT IN NEW YORK. They are a great way to get the word out about a company, product, or service, and to more effectively brand that company, product, or service. Typically, most press releases are for immediate publication. The press release should be written as you want it to appear in a news story. Regular Press Release Examples. The first thing that all press releases should carry is the company logo at the top center of the page. Summary Toggle As McDonald’s Delivery Business Builds Global Momentum, Top Press Releases. We have already discussed how to write a press release, but when writing a press release it can be effective to review a press release example. And that's okay. NHTSA Press Releases. The product launch roadmap is typically managed by the product marketing team to coordinate efforts across different teams. If you simply fill in the blanks and italicized areas, and paste the result into your own word processor, you will have an adequate press release for your local media outlets. Related Posts. A sample press release for a product launch organized by an events company for a convenience store franchise. Key Factors That Enabled This Free Press Release Distribution Site to Rank as One of 2017’s Best Free Press Release Services. Press releases are not just for the press any more. Press Release for (write name of event) Write your organization name. It’s usually not a great idea to brag about your charitable giving, but if you want to create some pre-launch product buzz, you probably should. SAN FRANCISCO, CA (February 28, 2017) — Napo Pharmaceuticals, Inc. to Report Third Quarter 2019 Financial Results. PR Distribution is the preferred service provider for many public relations and marketing & advertising agencies. It is a template in Microsoft Word format. We gave a taste of the future of being available to All CMS’s, a hosted platform, and helping pave the way for the future of media via tablet publishing. It is most commonly in the form of a one-page written document, but may also be a video or audio recording. How to Write a Press Release that Gets Attention by Frank Strong of PRWeb. WAUKEGAN, IL –The U. For more press release advice, here's a handy template that shows how press releases are generally structured. Here's a copy of a press release we wrote for one of our clients, which gained media coverage across a wide range of publications. When you’re writing a press release, make the approach broad enough that you can send it to multiple media sources. Each section of the book launch press release template offers an explanation of the type of content or information you should include. Prior to releasing a new product, documentation is also required, and that is in the form of the Product Release Plan, which is also sometimes known as the Product Launch Plan. When a company launches of a new product, it's advantageous to spread the word to the media, customers, investors and other stakeholders. And customize the layout each release you create with the Pitch Style that fits your content best. Welcome to the SBA Newsroom. Example / Sample Press Release. Reporting of legal documents concluded by DIGI Communications N. Don't forget to plan your event so the press can make their news time deadlines. All rights reserved. Apply Now; JOHN HEALD'SBLOG Know you want to cruise, but not sure what it's really like?. MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and. us to launch our. Press Release for (write name of event) Write your organization name. ) What is a press release? A press release is pseudo-news story, written in third person that seeks to demonstrate to an. Included in this offer are release templates and a corresponding guide to inbound public relations. From this page, you can access news releases on the topics that interest you. Frequently Asked Questions. Press release definition: A press release is a written statement about a matter of public interest which is given | Meaning, pronunciation, translations and examples. So if you want to avoid the editor's bin (which is where the majority of press releases end up) remember - The Golden Rule of all good charity press releases. In this section, you’ll find press release templates for a variety of use cases. Each free press release template is available in Microsoft Word (DOC) format. SUBSCRIBE NOW to get USA TODAY NETWORK was released today targeted towards business owners and leaders. Press Release for (write name of event) Write your organization name. IPO press releases Not for publication, distribution or release, directly or indirectly, in or into the United States of America, Canada, Australia or Japan or any other jurisdiction in which the distribution or release would be unlawful. Levine is community manager for Marketwired/Sysomos, an innovative social intelligence company offering global news distribution and reporting. Our beauty press releases keep you informed about the newest products, company hires and other important developments. It should make your customers thrilled to try out your new product or features. Formatting. A sample conference agenda can be created by listing all the major topics with time duration for the discussion. Welcome to the Sartorius Newsroom – Find the latest press releases, product news, media pictures and press contacts of Sartorius. Our Online Press Releases will get media attention. A press release is a clear, straightforward format in which to bring news to the attention of an editor or journalist. Press releases can be very helpful in spreading the word about community service or interfaith-related events. Once you've got the launch spec, share your product launch plan with all stakeholders to create a plan everyone's bought into. , a company focused on the development and commercialization of proprietary pharmaceuticals for the global marketplace from plants traditionally used in rainforest areas, announces today that it has signed an agreement with Alamo Pharma Services, Inc. HTG Molecular Diagnostics' management team will provide an update of their development plan to build a comprehensive breast cancer diagnostic platform. The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. We provide you with the right contact. Even mega corporations like Apple, with legions of fan blogs, forums, and podcasts, continue to use press releases whenever they launch a new product or upgrade. Regular Press Release Examples. Our free launch budget templates can give you helping hand while making a launch budget for promotion or launching of a new product of the company. Browse News Releases Current news releases distributed by Cision in Canada, including multimedia press releases, investor relations and disclosure, and company news. Traditional press conferences have been replaced by new formats and experiences: social media platforms, influencers and other multimedia channels which spread images rapidly and amplify the impact of every collection or product. Get professional help! Our native English editors have reviewed thousands of press releases and know exactly what journalists are looking for. Quick tip: Restrict your press release length at just a page long - two pages, maximum. Paessler AG is active in the media, on a global scale. , a global technology leader, today introduced the company's new corporate brand and logo. Indianapolis (September 10, 2015) -Beckman Coulter Life Sciences has gained two prestigious business awards for its clinical flow cytometer, the Aquios CL Flow Cytometer – winning gold as Best New Product Feature of the Year for Pipeline Sample Processing and Silver in the Enterprise Product of the Year, both in the Best in Biz Awards 2015. Enterprise Ireland launches a new "Enter the Eurozone" programme designed to help Irish c Developing a market entry plan and targeting that first significant contract win in a Eurozone market are the key aims of twenty Irish businesses taking part in Enterprise Ireland’s intensive ‘Enter the Eurozone’ programme which kicked off at the Avi. There are different services for different business needs - free and paid for. Press Release for (write name of event) Write your organization name. So here's how to do it right. Creating Shared Value remains the fundamental guiding principle for how Nestlé does business. The Gendel Girls™ Launch Newest Addition to Top-Selling T-Shirt Bra Line: The Breezies® Shine Contour T-Shirt Bra The Family-Run Lingerie Company’s Latest Bra Hits the Market Just in Time for. Think of a press release as your ticket to publicity -- one that can get your company coverage in all kinds of publications or on TV and radio stations. We are pleased to announce the launch of our brand new website! After two months of hard work and dedication, we are delighted to officially announce the launch on July 2, 2013. This is especially important for small businesses that are distributing their press release to the local media. A press release, news release, media release, press statement or video release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. The only place where a first, or second person narrative is OK is in a quote from a company representative. Luciano "Louis" Graziano, 96, and his family were escorted by Congressman Jody Hice and members of his staff to the White House for a meeting with Vice President Mike Pence on Thursday, according to a news release from Congressman Hice's office. The sample press release above can be adapted to all sorts of situations but the basic format should always be followed. Apply the following permission when using LEGO Group owned photos in your publication: Photos used with permission. Press Releases. Press Room set to launch in fall of 2018. As a matter of fact, press releases are branding and credibility tools, not SEO tools. London, UK, 30 th March 2017 – Orbus Software today announced the launch of iServer 2017 following its general availability release on 21 st March. Just press and hold on your camera screen to Scan the world around you. A press release is similar to a news article, but it is not written by journalists. Open it in Word (or another program that can display the DOC format), edit it, and print your personalized press release. A press release is a corporate news item to announce new products or services to the industry or audiences. No the launch of your book alone is not news in the eyes of the media, so make it newsworthy. Here are 142 of the best-performing press releases to give you an insight into what wins coverage. A press release is traditionally composed of nine structural elements. Press Release Form 10-Q. This press release template consists of xxx words. You should maintain an objective tone and avoid hype. I get a lot of press releases, both as the editor of Hypergrid Business, and even more so for my day job as a finance and technology journalist. You can launch your business's brand without a plan or with a plan that exists only in your head, but you shouldn't. SUBSCRIBE NOW to get USA TODAY NETWORK was released today targeted towards business owners and leaders. Being able to correctly format a press release for a film will not only show your competence in public relations, but it will also make your release look much more legitimate. Please note that LEGO Group owned images may only be used in editorial publications. Over the past 15 years we have created a system that has resulted in unparalleled engagement on environmental issues worldwide. Business News Newton Aycliffe waste recycling company heavily invests in future with 'economic' fleet Waste recycling and sustainability firm Warrens Group has updated the company’s fleet with four new vehicles that run on biofuel. Our team of local and international software development staff can launch many unique mobile games quickly. These include tip sheets (see tge “tips” section here on the toolbar) and press releases that announce news that might include survey results, a holiday you’ve created, speaking engagements, and so on. Using Business Chat, your customers can get answers to questions, resolve issues and complete transactions on their iPhone, iPad, Mac and Apple Watch. Be sure to incorporate keywords for search engine optimization as well, especially if you’re planning to distribute. Sample Music Press Release Template musicmark. The sponsor should identify a company contact person to liaise with the media. Writing and distributing your app press release is a step you don't want to skip. These are posted to our website as they are released throughout the day. A skilled writer helps you walk the. to Exhibit at the Dscoop Edge Conference, Orlando, Florida. You want to send an announcement press release for each book, but you can also send other types of press releases on an ongoing basis. EFFECTIVE Press Releases P. Digital Marketing Experts Launch A New Site To Train & Support Local Businesses. 7-11 Mock Elections (Gulp your Sample Press Release for Men's Wear Fashion A sample press release for a men's wear brand. Apparel & Fashion Press Releases and News Topshop has announced launch of its first ever pop-up Secret Store concept space in both the Oxford Circus and New York. 6% last year, to R8. These press releases are emailed to journalists and publications. It gives the facts, listed clearly, without interpretation or introduction. Five ready-to-use news release templates Your company has much more news than just what you would put in a press release. announced today that it is launching an international rebranding campaign featuring a redesigned logo and brand identity. So, how do you write a news story?. The truth is, the steps to a successful real estate website launch start well before your website even goes live. You have an art exhibition coming up. On the disk there are roughly 20 cuts of breathtaking music from the film as well as about 20 clips of dialog from the film itself. Contact [Contact details] Time – Headline – Dateline – Date & Place of News Origin [Company name] is pleased to launch its new [product/service name], as a [state here reason/need for innovation]. , TTP Labtech, Biomatrica. Press Release Examples More than 50,000 stories were published with Prezly in the last year. NEW YORK--(BUSINESS WIRE)--Fidelity Investments, one of the world's largest and most diversified financial services providers with more than $7. All Press Releases. 7-11 Mock Elections (Gulp your Vote) launched by ATP Productions. to Report Third Quarter 2019 Financial Results. Comprehensive information on newsworthy subjects. In An in-depth instruction on how to write a product release plan as well as covering the agiel product release. We have included the content in its entirety below. How to Write a Great Press Release with some good advice from Publicity Insider. "We knew that the day we officially celebrate our 30th anniversary was the right time to unveil a completely new. Customers can find your business and start conversations from Maps, Search and Siri. PH launches thematic TV platform in Asia-Pacific with an initial bouquet of six TV channels via SES-9 satellite. Press kits. Below you'll find directions on how to write an 'Event Press Releases'. Press Release Title: FitSmallBusiness. The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. 28 Oct, 2019; H&M to Trial Clothing Rentals for the First Time. (which came with a bunch of print-ready and web-ready photos of the launch) is packaged. com - Free distribution company with offices in 12 states. Welcome to the SBA Newsroom. Press releases are helpful tools for connecting with your community, promoting your fundraising event and/or giving event sponsors more love and gratitude after a successful event. Every business wants to make the most of their marketing investment, but not everyone is like Apple. See our pricing packages. News releases provide a rich repository of information on SBA. Two years after the launch of Strategy NUMBER ONE > NEXT. BBVA is kickstarting the launch of it open banking program by making eight of its APIs commercially available for the first time. Our editors have created a press release example for a fictitious company so that you can better visualize how to write and format a press release. Here's how to write one, along with a press release template you can use. In fact, they managed to sell over 300,000 iPads on their launch date. We offer the best Pr distribution services that can distribute your press release to more than 250+ news outlets and media outlets. Press release template word - guidelines on putting together a press release including a press release template in word. They are a great way to get the word out about a company, product, or service, and to more effectively brand that company, product, or service. Press Release Form 10-Q. Each section of the book launch press release template offers an explanation of the type of content or information you should include. Related Posts. We have put together a list of the best Kickstarter press releases [in our opinion]. News Releases VA finalizes plan to resolve legacy appeals by the end of 2022 - The U. Chapter 26: Press release announcing new hotel wing. Submit Press Release Download Template Company Announces the Launch of Product Name City, State - Today's Date or Scheduled Date -- Company is excited to announce the launch of product name , a product description that will basic features and purpose of the product. But how long should a press release be?. Our team of local and international software development staff can launch many unique mobile games quickly. Categories: Blog, New Boats, News. They're all free to download and fully customizable. 52 Press release structure and format The release should be written on the company letterhead, with the words “Press Release” or “News Release” at the top left corner of the page. You started your app marketing efforts early, you've built a mailing list, you've engaged your users and got useful feedback. Chapter 26: Press release announcing new hotel wing. Order with ease and excellent support from our expert staff of consultants. For immediate release Press Release Zen LTD has launched a new site for online marketing experts and newbies who want to learn more about the dynamic and constantly evolving Press Release industry. A press release is an announcement or summary of news to the press. Jan 12, 2011 · Typically reserved for company news announcements and other public relations communications, the press release has long been the favored default for informing media about exciting, groundbreaking. This blog post is just about as likely to get picked up by Google News as your Press Release. You can find all news and releases directly. Identify a time or trend that your book can feed. Dear Colleagues, talupa is pleased to announce the release of our new website, designed with a fresh new look and user-friendly navigation, updated with the latest information about our products and services. So how do you release your company news? The first place to start is to write a company announcement media release. Excellent! But, if you find yourself in an exhibition with no promotional machine at work already, you need to make sure that your show gets the attention it deserves. Be sure to include what is exciting and different about your company and a brief biographical sketch about the owner background and business specialties. This is a sample press release statement which can help you in understanding how to write a press release in case you are involved in the launch of a book. News reporters are under a tremendous amount of stress to churn out stories. Don't forget to plan your event so the press can make their news time deadlines. rremarketing. Press Release. Send out a company wide e-mail (take it a step further by communicating internally the business objectives, vision of the project & credit team members who have dedicated time to the initiative) Post a Link to the press release on your Facebook page; Tweet the news on Twitter; Update the status on your company’s LinkedIn page. We have collected 12 of the best Kickstarter press releases as valuable examples. Jump right to the 'Sample Event Press Release Template' Out off all the press release types we get, 'Event Press Releases', contain the most mistakes. Contact [Contact details] Time – Headline – Dateline – Date & Place of News Origin [Company name] is pleased to launch its new [product/service name], as a [state here reason/need for innovation]. Because they know the value of the new version inside out, they presume that users will instantly see its value. Nestlé press release key figures, stock and financials, Code of Business Conduct. Translation: if you can craft a press release that already reads like a quality news story, it’s far more likely to get published. You can now find us at www. ) by way of www. Just like schematics instruct engineers, a good press release template will instruct you to execute a solid press release. Even though Mobile News Games is a small company, we have high aspirations as this marketing plan example shows. After all the work their teams poured into the product, product managers often treat the launch email as an afterthought. What is uncertain is how much print space the release will receive. Press Release Templates by Savetz Publishing, Inc. This is a sample letter to an editor requesting for a press release by the concerned individual or organization. All rights reserved. Remember to always follow these essential steps: 9 FAST TIPS ON PRESS RELEASE FORMAT, CREATION, PITCHING, AND SHARING. This is your chance to establish media contacts you'll use throughout your company's long history and generate buzz about your new business. Newsworthy. Journalists or editors may publish the press release as is, or they may use parts of. Each free press release template is available in Microsoft Word (DOC) format. If you are a promoter or publicity coordinator new to the PR biz, this might help guide you. Loblaw Companies Limited Canada's food and pharmacy leader, with a network of corporate and independently- operated stores in communities across the country, and employing close to 200,000 Canadians. How to hook a journalist on your press release from your email subject line Published on June 18, 2014 June 18, 2014 • 98 Likes • 15 Comments. The release should contain pertinent information at the top such as the name, location, opening. LEXINGTON, Ky. rremarketing. How to Write a Press Release For Your App. London, UK, 30 th March 2017 – Orbus Software today announced the launch of iServer 2017 following its general availability release on 21 st March. The templates will help you build an easy-to-digest press release and comprehensive promotional plan. Executive biographies. Save time and. Contrary to popular belief, writing press releases isn’t all that hard. Journalists, bloggers, reporters and news editors get press releases for new product launches all the time. The Nissan Ariya Concept and Nissan IMk concept. It was founded by Henry Ford and incorporated on June 16, 1903.